Annual Report 2009
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Strategy and 2010 objectives

Previous - Regulatory requirements Next - Consumer Lifestyle: Introduction
Sample

Philips Healthcare will continue to play an important role in the realization of Philips’ strategic ambitions in the domain of Health and Well-being.

Healthcare has defined the following key business objectives for 2010:

Drive performance

  • Continue to drive operational excellence and improve margins
  • Drive emerging market growth
  • Continue to pursue integration of our recent acquisitions 

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Accelerate change

  • Drive transformational activities to improve the customer experience
  • Organize around customers and markets to bring decision-making closer to the customer
  • Accelerate introductions of low and mid-end products as a platform for new growth opportunities 

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Implement strategy

  • Move toward leadership position in imaging
  • Grow Home Healthcare
  • Continue to execute our care cycle strategy around women’s health, cardiology and oncology
  • Leverage Sustainability as a driver of growth

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  • Health
    by 'health' we mean not only medical-related aspects of health, but also keeping it, eating a healthy diet and genarally living a healthy lifestyle.
This is an interactive electronic version of the Philips Annual Report 2009 and also contains certain information in summarized form. The contents of this version are qualified in their entirety by reference to the printed version of the Philips Annual Report 2009. The printed version is available as a PDF file on this website. Information about: forward-looking statements, third-party market share data, fair value information, IFRS basis of presentation, use of non-GAAP information, statutory financial statements and management report, reclassifications and analysis of 2008 compared to 2007.
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