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Annual Report 2009
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| Strategy and 2010 objectivesPhilips Consumer Lifestyle will continue to play an important role in the realization of Philips’ strategic ambitions in the domain of Health and Well-being. Consumer Lifestyle has defined the following key business objectives for 2010: Drive performance- Further increase cash flow by aggressively managing cash targets
- Continue to reduce fixed costs and improve the overall agility of the cost base
- Strengthen excellence in execution and further develop “sense and simplicity” as a competitive edge
Accelerate change- Continually optimize the business portfolio, while prioritizing profitable growth and success in selected new value spaces
- Nourish existing leadership positions, and increase leadership positions in other categories by delighting consumers and winning their preference
Implement strategy- Grow Health & Wellness
- Manage TV to profitability
- Improve geographical coverage and strengthen position in Brazil, Russia, India and China through managerial focus and investment
- Accelerate excellence in key strategic capabilities: leadership, professional endorsement, new channels, online, category management and new business models
- Drive profitable growth through Green Products
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This is an interactive electronic version of the Philips Annual Report 2009 and also contains certain information in summarized form. The contents of this version are qualified in their entirety by reference to the printed version of the Philips Annual Report 2009. The printed version is available as a PDF file on this website.
Information about: forward-looking statements, third-party market share data, fair value information, IFRS basis of presentation, use of non-GAAP information, statutory financial statements and management report, reclassifications and analysis of 2008 compared to 2007.
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