Enabling people to enjoy a healthy lifestyle
Understanding consumersIn everything we do, we aim to improve the quality of people’s lives through the timely delivery of meaningful innovations delivered with the promise of “sense and simplicity”. At Consumer Lifestyle the starting point for this is developing a complete understanding of people’s health and well-being needs, beliefs and attitudes. In 2009 we carried out a number of activities to support this, including a global survey of over 8,000 consumers, 4,000 of whom were in the emerging markets of Brazil, Russia, India and China. This was one of the largest-ever consumer surveys carried out on health and well-being. The results of the survey will help us develop an even deeper understanding of what consumers are looking for. Tracking trends and identifying opportunitiesConsumer Lifestyle works together with Philips Design to monitor trends ranging from consumer tastes to design aesthetics. With its global footprint, Consumer Lifestyle is well positioned to understand emerging needs in local markets. Country organizations are our interface with the consumer, allowing us to accurately identify local needs, tastes and commercial opportunities. Applying insights to develop innovative solutionsWe apply a rigorous product development process when creating new value propositions. At the heart of this process are validated consumer insights, which show that the propositions meet a latent market need or needs. The combination of insight, simplicity and innovation helps differentiate us from the competition and create a platform for sustainable business success. Key platformsIn focusing on the domain of health and well-being, we are tapping into significant trends – such as consumer empowerment, growth in emerging markets and aging populations – that will have a major impact on society in the future. In order to harness the available opportunities we have identified four key platforms, each with drivers for innovation and growth: Healthy Life Taking a holistic approach to enhancing consumers’ well-being (both mental and physical). Personal Care Addressing people’s desire to look good and feel their best so they can approach life with a greater feeling of confidence. Home Living Making the home a more comforting, inviting and exciting place to be, reflecting people’s personal identity and preferences. Interactive Living Sharing life experiences without boundaries, addressing the rapidly changing ways we interact with and access media and entertainment.
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