Annual Report 2009
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EcoVision5

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Leveraging sustainability as an integral part of our strategy and additional growth driver

Sustainability at Philips is all about improving the health and well-being of individuals and the communities they live in. At the same time we strive relentlessly to improve the environmental performance of our products and processes, and to drive sustainability throughout the supply chain.

In 2009 we evaluated our sustainability strategy and resolved to fully leverage sustainability as an integral part of our overall strategy and an additional driver of growth, as reflected in the Philips Management Agenda.

To deliver on our brand promise of “sense and simplicity” and at the same time provide the company direction for the longer term in this area, we announced on February 22, 2010 three sustainability leadership key performance indicators where we can bring our competencies to bear ‘care’, ‘energy efficiency’ and ‘materials’ including targets for 2015:

  • Bringing care to people
    Target: 500 million lives touched by 2015
  • Improving energy efficiency of Philips products
    Target: 50% improvement by 2015 (for the average total product portfolio) compared to 2009
  • Closing the materials loop
    Target: Double global collection and recycling amounts and recycled materials in products in 2015 compared to 2009

Each sector will take the lead on one of the leadership key performance indicators with Healthcare leading ‘care’, Lighting ‘energy efficiency’ and Consumer Lifestyle ‘materials’.

In addition, we defined a set of complementary performance indicators to accelerate change and drive performance, including the EcoVision4 parameters. This new program is called EcoVision5 and we will report on our progress going forward.

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  • Health
    by 'health' we mean not only medical-related aspects of health, but also keeping it, eating a healthy diet and genarally living a healthy lifestyle.
  • Well-being
    by 'well being' we mean a general sense of fullfillment, feeling good and at ease. 'Well-being' also refers to a sense of comfort, safety and security people feel in their environment - at home, at work, or out and about.
This is an interactive electronic version of the Philips Annual Report 2009 and also contains certain information in summarized form. The contents of this version are qualified in their entirety by reference to the printed version of the Philips Annual Report 2009. The printed version is available as a PDF file on this website. Information about: forward-looking statements, third-party market share data, fair value information, IFRS basis of presentation, use of non-GAAP information, statutory financial statements and management report, reclassifications and analysis of 2008 compared to 2007.
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